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Ms. Hammer brings twenty-five years of strategic
planning, marketing and business development experience
to clients in the healthcare industry who want to
identify and evaluate strategic options, manage
utilization of services, and enhance profitability.
With strong planning abilities, research skills, and
knowledge of the healthcare industry, Ms. Hammer has
successfully assisted clients in network alliance
formation, product and program design, development and
implementation, and managed care strategy development.
Ms. Hammer is skilled at complex project management and
has proven acumen in facilitating physician, Board and
management relations.
Prior to joining The Katz Consulting Group, Inc. in
1991, Ms. Hammer was the Vice President for Planning and
Marketing for Hahnemann University, Philadelphia, PA.
There, Ms. Hammer was responsible for all planning,
marketing and public relations activities for a 616-bed
academic medical center hospital, medical school,
graduate school, and undergraduate school of health
sciences.
Representative Accomplishments
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Developed strategic and business plans for academic
medical center, community and specialty hospitals and
healthcare systems
·
Facilitated Board and management planning processes for
the development of new business ventures and evaluated
the feasibility of identified opportunities
·
Assisted healthcare organizations in identifying,
evaluating, and implementing strategies for network
development and affiliation
·
Advised affiliated organizations on strategies and
organizational structure for integration, relative to
achieving clinical, financial and service quality goals
·
Developed marketing strategies and plans for academic
and community hospitals overall and for specific key
product lines
·
Conducted market research to assess payer, patient and
physician preferences
·
Developed community needs assessments for integrated
healthcare delivery systems and individual hospitals
Ms. Hammer's specific technical skills are in business
strategy development, product development and
marketplace positioning, and facilitating organizational
change to accomplish identified strategic goals.
Background
Ms. Hammer holds a Master of Public Health degree, with
a concentration in Planning and Strategy Development
from the University of California, Berkeley. Her
undergraduate work in Political Science was completed at
the University of Maryland, College Park. Prior to
joining the management team at Hahnemann University, Ms.
Hammer was a Manager in the Healthcare Management
Consulting Division of Laventhol & Horwath. She
previously was a strategic planner at Mercy Catholic
Medical Center, Philadelphia and was an Assistant to the
Director of Public Health of the City and County of San
Francisco, California.
Ms. Hammer is past President of the Maryland Association
for Healthcare Planning and Marketing, Inc. and is an
active member of the American College of Healthcare
Executives.
Presentations
American College of Healthcare Executives
"Positively Impacting the Health Status of the
Community: From Fragmentation to Integration," March 10,
1995 ACHE Congress on Administration
"Community Health Status Improvement," October 13, 1995;
November 17, 1995 Regional Programs
"Preparing for Medicaid Capitation: Establishing a
Successful Primary Care Practice," March 11, 1996, ACHE
Congress on Administration
"Strategic Considerations for Hospital-Sponsored
Ambulatory Care Facilities Development", March 18, 2003,
ACHE Congress on Healthcare Management
Johns Hopkins University School of Public Health
"The Business of Healthcare," May 20, 1997
Maryland Association of Healthcare Executives
"Preparing for Medicaid Managed Care: Establishing a
Successful Primary Care Program," July 18, 1996
Society for Ambulatory Care Professionals of the
American Hospital Association
"Balancing Objectives: How to Successfully Meet
Community Healthcare Needs, Residency Training
Requirements, and Medical Staff Expectations in an
Ambulatory Care Program," May 9, 1996, SACP Annual
Meeting
New
Jersey Hospital Association
"Revenue Enhancement Strategies," November 3, 2000,
Princeton, New Jersey
Society for Healthcare Strategy and Marketing
Development
"Strategies for Maximizing the Potential of
Partnerships, Alliances and Affiliations", September 27,
1999, Chicago, Illinois
"Strategic Considerations for Hospital-Sponsored
Ambulatory Care Facilities Development", September,
2002, Atlanta, GA, Annual Meeting
"Planning for Successful Clinical Integration in a
Multi-hospital System: The Creation of the Children's
Health Network of the North Shore-Long Island Jewish
Health System", September 2002, Atlanta, GA, Annual
Meeting
Texas Hospital Association
"Creative Strategies for Enhancing Revenue", June, 2000
New Jersey College of Healthcare Executives
"The Rise of the Empowered Consumer", November, 2000
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